If you had any doubts about the impact social networking tools and social media have on the world as we know it, watch this Advertising Age video of Vail Resorts CEO Rob Katz talk about the changes they've made in their approach to reaching skiers and snow enthusiasts.
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Five Things to Remember about Social Media
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If you had any doubts about the impact social networking tools and social media have on the world as we know it, watch this Advertising Age video of Vail Resorts CEO Rob Katz talk about the changes they've made in their approach to reaching skiers and snow enthusiasts.