What do the changes of 2020--new technologies, a pandemic, social conflict, and new data restrictions on the horizon--signal for the next few years? When it comes to building and communicating a brand, change is the only constant, but 2020 was a doozy. It's important to continually think about the impact of what's happening today on the drivers of consumer behavior. What changes apply pressure that shifts what people value, believe, and expect? What kinds of stories do people need and want to hear? Especially now?