An article on Entrepreneur.com "In This Economy, Everything's (Re)Negotiable" got me thinking about how hard it is to make changes in a business. Aside from contracts and other commitments, it's difficult to retrench because it means redefining how you think about yourself and success. Running a business is hard work because you have to be able to adapt to the market with the necessary steps to keep your business healthy--especially when the economy goes limp. Times like this can be a great opportunity to realize that renegotiating contracts and cutting costs are NOT signs of weakness and failure.